Back to Blog
30-Day Blueprint to Launch Your Fansite
• 7 min read

30-Day Blueprint to Launch Your Fansite

A week-by-week action plan to go from zero to a revenue-generating fansite platform in 30 days. Covers branding, tech, creators, and launch strategy.

blueprintlaunchstrategy

Launching a fansite doesn’t have to take months. Here’s a proven 30-day plan to get from concept to revenue.

Launching a Fansite in 30 Days: The Quick Guide

The 30-day blueprint to launch a recurring revenue fansite platform involves 4 key phases:

  1. Foundation (Week 1): Niche selection, platform setup, and branding.
  2. Content & Creators (Week 2): Recruiting initial creators and seeding content.
  3. Pre-Launch (Week 3): Marketing prep and beta testing with friendly users.
  4. Launch (Week 4): Public rollout and activation of marketing channels.

Week 1: Foundation

Days 1–3: Strategy & Planning

  • Define your niche and target audience
  • Research competitors in your vertical
  • Set revenue goals for month 1, 3, and 6
  • Choose your platform name and secure your domain

Days 4–7: Technology Setup

  • Select your white-label platform provider
  • Complete onboarding and configuration
  • Set up your branding (logo, colors, messaging)
  • Configure payment processing

Week 2: Content & Creators

Days 8–10: Creator Recruitment

  • Identify your first 5–10 creators
  • Reach out with your value proposition
  • Offer launch incentives (higher revenue share, featured placement)

Days 11–14: Content Seeding

  • Work with creators to upload initial content
  • Set up subscription tiers and pricing
  • Create sample profiles to showcase the platform
  • Test all user flows (signup, payment, content access)

Week 3: Pre-Launch

Days 15–17: Marketing Prep

  • Build a landing page with email capture
  • Create social media accounts
  • Draft launch announcements
  • Prepare email sequences for leads

Days 18–21: Beta Testing

  • Invite friends and industry contacts to test
  • Collect feedback on user experience
  • Fix any issues found during testing
  • Finalize pricing based on feedback

Week 4: Launch & Growth

Days 22–25: Soft Launch

  • Open to a limited audience
  • Monitor performance and fix issues in real-time
  • Gather testimonials from early users
  • Optimize conversion funnels

Days 26–30: Full Launch

  • Open to everyone
  • Activate all marketing channels
  • Share launch content on social media
  • Begin ongoing creator recruitment

Key Metrics to Track

From day one, monitor:

  • Signups per day — Is your funnel working?
  • Conversion rate — Free users to paying subscribers
  • Average revenue per user (ARPU) — Are your prices right?
  • Creator retention — Are creators staying and posting?
  • Churn rate — How many subscribers cancel?

Accelerate Your Launch

Working with an experienced provider can compress this timeline significantly. Book your onboarding and we’ll help you get live faster.

Ready to launch your fansite?

Get started with Wick and earn recurring revenue on your own branded platform.

Book Onboarding
Book a Demo