The Economics of Running an OnlyFans Clone (2024 Revenue Guide)

OnlyFans generates over $5 billion in user spend annually. They keep 20% of that ($1 billion).

It’s the most profitable business model on the internet: taking a percentage of someone else’s transactions.

If you launch your own white-label platform (an “OnlyFans Clone”), the economics are identical—except you keep the 20%.

In this guide, we’ll break down the revenue potential and costs of running your own platform.

The Revenue Model

Your platform makes money in three ways:

1. Platform Fee (The Big One): You take a cut (usually 10-20%) of every subscription, tip, and pay-per-view purchase.
   • Example: If your creators generate $100,000 in monthly sales, you keep $20,000.
2. Transaction Fees: You can charge a small fee ($0.30) on top of every transaction to cover card processing costs.
3. Cross-Promotion: You can charge creators for featuring them on the homepage or in emails.

Case Study: “Creator X”

Let’s look at a hypothetical creator with 10,000 fans.

• Scenario A (OnlyFans):

  • 1,000 subscribers @ $10/mo = $10,000
  • OnlyFans takes 20% = -$2,000
  • Creator takes home: $8,000
  • You (Platform Owner) make: $0

• Scenario B (Your Platform):

  • 1,000 subscribers @ $10/mo = $10,000
  • You take 15% (undercutting OnlyFans) = $1,500
  • Creator takes home: $8,500 (They make more!)
  • You (Platform Owner) make: $1,500

Now imagine scaling this to just 100 creators. That’s $150,000/month in passive revenue for you.

The Costs (What You Spend)

Building a platform from scratch is expensive (servers, devops, video hosting). But with a white-label solution like Wick, your costs are fixed and predictable.

• Hosting & Maintenance: Included in your Wick plan.
• Payment Processing: Calculated per transaction (passed to the user).
• Marketing: This is your biggest variable cost. You need to recruit creators to your platform.

Profit Margins

SaaS platforms like this typically operate at 80-90% gross margins. Once the software is running, adding a new creator costs you almost nothing, but adds pure revenue.

Conclusion

The “OnlyFans Economy” is minting millionaires not just among creators, but among the people building the infrastructure.

By launching your own clone, you stop paying rent to a tech giant and start building your own digital real estate empire.

Calculate your potential revenue with Wick today.