How to Launch Your Own OnlyFans Site (Step-by-Step Guide)

So, you want to launch your own OnlyFans site? You’re not alone. The creator economy is booming, and smart entrepreneurs are realizing that the real money isn’t just in being a creator—it’s in owning the platform.

When you rely on OnlyFans, Fansly, or Patreon, you are a renter. You don’t own the house. They can ban you, shadowban your content, or change their fee structure overnight.

Building your own platform changes the game. You keep 100% of the data, you control the rules, and you build an asset that you can actually sell.

In this guide, we’ll walk you through exactly how to launch your own OnlyFans-style site without hiring a team of developers or spending six months writing code.

Step 1: Choose Your Technology Stack

You have two main options when building a subscription platform:

Custom Development (The Hard Way): Hiring engineers to build a site from scratch.
- Cost: $50k - $150k+
- Time: 6-12 months
- Risk: High. You have to handle security, payments, and video hosting yourself.
White-Label Platform (The Smart Way): Using a pre-built solution like Wick.
- Cost: Zero upfront development cost.
- Time: 5 minutes.
- Risk: Low. Infrastructure is managed for you.

For 99% of entrepreneurs, a white-label solution is the only logical choice. It lets you validate your business model immediately instead of burning cash on software development.

Step 2: Pick Your Niche & Branding

“Another OnlyFans clone” is not a business strategy. You need a specific angle. Successful platforms often target specific niches:

Cosplay & Gaming
Fitness & Wellness Coaching
Music & Exclusive BTS
Adult Content & Fetishes (Make sure your provider supports this!)

Once you have a niche, pick a domain name that reflects it. With Wick, you can connect your custom domain (e.g., MyExclusiveSite.com) instantly, making the platform look entirely like your own.

Step 3: Set Up Creator Tools

Your platform needs to offer everything creators expect from OnlyFans, plus more:

Subscription Tiers: Monthly, yearly, or promotional rates.
Pay-Per-View (PPV): Locked messages and posts.
Tips: One-off donations.
Live Streaming: Private and public shows.

Wick comes with all of these features pre-configured. You simply toggle them on.

Step 4: Configure Payments

This is the hardest part of building your own site from scratch. Stripe and PayPal often ban “high-risk” creator platforms.

Wick handles this headache for you. We act as the Merchant of Record, meaning we handle the payment processing, chargeback protection, and payouts. You don’t need to hunt for a high-risk merchant account—you just connect your bank or crypto wallet and start getting paid.

Step 5: Recruit Creators (or Use AI)

A platform is empty without content. You have two strategies:

Recruit Human Creators: Reach out to influencers who are tired of OnlyFans’ 20% cut or arbitrary bans. Offer them a better deal (e.g., 85% revenue share) to join your platform.
Deploy AI Creators: Use Wick’s AI Creator Engine. You can generate hyper-realistic virtual influencers that post content, chat with users, and sell PPV messages 24/7. This is the fastest way to populate your site and start generating revenue immediately.

Step 6: Launch and Market

Don’t wait for perfection. Launch fast.

SEO: Write articles (like this one!) targeting keywords in your niche.
Social Media: Use TikTok, Twitter/X, and Instagram to drive traffic to your landing page.
Affiliates: Set up an affiliate program (built into Wick) so other marketers promote your site for a commission.

Conclusion

Launching your own OnlyFans site used to be a million-dollar project. Today, it’s a 5-minute setup.

By owning the platform, you move from the passenger seat to the driver’s seat of the creator economy. You build true equity, recurring revenue, and a brand that is 100% yours.

Ready to start? Launch your platform with Wick today.