What Is a White-Label Fansite?

A white-label fansite is a subscription-based content platform that runs entirely under your brand. Think of it as your own OnlyFans — same concept, but with your domain, your logo, and your rules. The technology provider (like Wick) operates behind the scenes while your users see only your brand.

How White-Label Fansites Work

The model is straightforward: a technology partner provides the platform infrastructure — hosting, payment processing, content delivery, user management — while you bring the brand and audience. This means you can launch a professional-grade fansite without:

• Building software from scratch
• Hiring a development team
• Managing servers or compliance
• Processing payments directly

Key Features of a White-Label Fansite

Most white-label fansite platforms include these core features:

• Subscription tiers — Monthly plans at different price points
• Pay-per-view content — Individual posts, videos, or images behind a paywall
• Direct messaging — Paid 1-to-1 conversations between creators and fans
• Tipping — Fan appreciation features that drive additional revenue
• Live streaming — Real-time events and paid broadcasts
• Creator dashboard — Analytics, earnings tracking, and content management

Who Uses White-Label Fansites?

White-label fansites are popular with:

1. Talent agencies managing multiple creators
2. Affiliates and webmasters monetizing existing traffic
3. Adult brands looking to own their audience instead of losing revenue to third-party platforms
4. Content networks building multi-site ecosystems

Why Not Just Use OnlyFans?

The biggest difference is ownership. On OnlyFans or Fansly, the platform owns the relationship with your users. They set the rules, take their cut, and can change terms at any time. With a white-label solution, you control:

• Your domain and branding
• Your pricing and revenue split
• Your user data and relationships
• Your content policies

Getting Started

Launching a white-label fansite with a provider like Wick typically takes days, not months. The process involves choosing your branding, configuring your features, onboarding creators, and going live. Most platforms handle the technical complexity entirely.

Ready to launch your own branded fansite? Book an onboarding call to get started.