Why Agencies Are Building Their Own OnlyFans Platforms

The “OnlyFans Agency” model is booming. Agencies manage creators, handle their messaging, and take a % of the revenue.

But there is a flaw in the model: Platform Dependency.

Agencies are building their entire business on rented land. OnlyFans takes 20% of every dollar, and they can ban your top creator (and destroy your agency’s revenue) without warning.

In 2024, smart agencies are pivoting. They aren’t just managing profiles anymore—they are building their own platforms.

The Math: Why Agencies Switch

Imagine an agency with 50 creators generating $500,000/month in total revenue.

• On OnlyFans:

  • Total Revenue: $500,000
  • OnlyFans Fee (20%): -$100,000
  • Net Revenue: $400,000

• On Your White-Label Platform:

  • Total Revenue: $500,000
  • Platform Fee (You Keep It): +$100,000
  • Net Revenue: $500,000

By owning the platform, the agency instantly increases its monthly revenue by $100,000 without adding a single new creator.

Control Your Data

OnlyFans doesn’t give you the email addresses of your creators’ fans. This means you can’t re-target them, you can’t upsell them, and if you leave OnlyFans, you lose them forever.

With a white-label platform like Wick:

1. You Own the Emails: You can build a newsletter list and market to fans directly.
2. You Own the Pixel: You can run targeted ads on Google/Facebook (where allowed) using your own data.
3. No Shadowbans: You set the content guidelines.

Centralized Management

Managing 50 OnlyFans accounts means logging in and out of 50 different proxies and browsers. It’s a nightmare.

Wick’s Agency Dashboard allows you to:

• View analytics for ALL creators in one view.
• Assign chatters to specific accounts with limited permissions.
• Audit chatter performance (response time, sales closed).

Conclusion

The era of the “OnlyFans Management Agency” is ending. The era of the “Creator Platform Network” is beginning.

Agencies that own the infrastructure will win. Agencies that rely on OnlyFans will eventually be squeezed out.

Upgrade your agency to a platform owner with Wick today.