How Agencies Benefit From White-Label Fansites

Talent agencies and management companies are uniquely positioned to benefit from white-label fansite platforms. Here’s how the model works for agencies.

The Agency Advantage

Agencies already have what most fansite operators need:

• Creator relationships — You’re already working with talent
• Content expertise — You understand content strategy and scheduling
• Business infrastructure — Legal, accounting, and operations are in place
• Industry network — Connections for cross-promotion and partnerships

Revenue Model for Agencies

With a white-label platform, agencies can create an additional revenue stream:

1. Launch your branded platform on your own domain
2. Onboard your existing talent roster
3. Earn a percentage of all platform revenue

Most agencies see a 15–25% revenue share on top of their existing management fees.

Case Study: Multi-Creator Platform

A mid-size talent agency launched their branded fansite with 20 creators:

• Month 1: $8,000 in gross platform revenue
• Month 3: $28,000 (140 active subscribers per creator average)
• Month 6: $65,000 (word-of-mouth growth + new creator additions)
• Agency take (20%): $13,000/month by month 6

The platform now generates more revenue than the agency’s traditional management fees.

Operational Benefits

Beyond revenue, agencies gain:

• Data ownership — Understand fan demographics and spending patterns
• Creator retention — Offer more value, creators stay longer
• Scalability — Add new creators without new infrastructure
• Brand equity — Your platform becomes a recognized destination

Getting Started as an Agency

The process is straightforward:

1. Book an onboarding call to discuss your roster
2. We configure your branded platform
3. Onboard your first wave of creators
4. Launch and start earning

Most agencies are live within two weeks of their first call.